Analýza potenciálu e–aukcí pro veřejné služby ve Slovenské republice

Abstract

This thesis is focused on electronic commerce in purchasing area. Theoretical chapter deals the theoretical background about purchasing marketing. In this parti is also explained the principle and process of electronic auctions. The next chapter describes the methodology of research. In the practical part is realized marketing research conducted through electronic and telephone interviews. This research is analyzed with obtained data. The obtained data are subsequently processed into a form results in the following chapter. In conclusion are recommendations and proposals that could be beneficial for companies and organizations that are interested in the electronic auction.