Rebranding Golf Clubu Ostrava

Abstract

The theme of this thesis is rebranding of a golf club. The initial organization for the purpose of the thesis was chosen Golf Club Ostrava (GCOVA), which was founded in 2001 and provides services to their members on a 9-hole golf course, driving range and indoor. In the introduction are defined terms which necessarily relates to the above topic. Just think of randomly concepts such as marketing, event, PR, creating logo, sports. Subsequently, new elements of corporate identity were designed. It was a new logo, banner and website presentation. Subsequently was created event, which would get the whole event into the public consciousness. The aim was suggest a new elements of corporate identity, describe ways in which are created and make a price computation. The focus of research work are three methods - questionnaire, interview and SWOT analysis. The questionnaire collected information, perception of the current company logo, website presentation and to initiate for change. The conversation was hold a representative of a management GCOVA and focused on adequate steps to change brand perception. SWOT analysis has been focused on identifying strengths, weaknesses, opportunities and threats. Research techniques are disclosed in Chapter No. 7 The results of the research, suggestions and recommendations.