Analýza návštěvnosti sportovního klubu

Abstract

The subject of the bachelor thesis is analyzing attendance of a sport club, specifically attendance of performance shows. The aim of this work is to determine a number of factors that affect attendance of shows and their quality. The theoretical part contains information about the marketing mix of the club and target segment. The practical part analyzes these elements in relation to influencing the attendance of shows. The results obtained are drawn to any suggestions and recommendations for the club.