Analýza marketingové komunikace rozvozu pizzy

Abstract

The aim of this bachelor thesis is to analyze and design a new marketing communication of the company on the market of pizza and meals delivery. The thesis is divided into introduction, conclusion and 5 main chapters. First two chapters deal with the fundamental theoretical background and characteristics of the examined enterprise. The research method is a questionnaire survey. The questionnaire survey is evaluated using tables and graphs and verbal description. At the end of this thesis are given suggestions and recommendations for improving the current marketing situation of the company and then the brief financial analysis.