Analýza marketingového mixu fotbalového klubu

Abstract

Marketing is nowadays an essential part of the sport. The fastest growing sector is undoubtedly football and especially because of its global popularity. The aim of the bachelor's thesis is to analyze the marketing mix FC Hlučín and optimize the elements of the marketing mix, which would lead to higher attendance championship game. The theoretical part focuses on the proper definition of the terms of the marketing mix and the characteristics of FC Hlučín. The practical part is focused on the analysis of individual elements of the marketing mix, which is used marketing research methods and Dutch test price sensitivity. In the final part of the thesis are interpreted proposals and recommendations that will increase overall attendance at football Matches of FC Hlučín.