Analýza letákové podpory prodeje hypermarketů

Abstract

The goal of this bachelor thesis is leaflet sales promotion analysis in the hypermarkets. The objects of the analysis are printed leaflets of the five hypermarkets with the greatest sales in the Czech Republic, which is Kaufland, Tesco, Interspar, Globus and Albert hypermarket. The analysis is based on method of ‘study of written document‘. The hypermarkets leaflet sales promotion is evaluated in the period from 30th of October till 5th of December 2013, based on the available information and collected data about leaflets structure of the selected hypermarkets.