Měření spokojenosti obyvatel města s kulturním vyžitím

Abstract

This bachelor thesis focuses on cultural events in Bystřice pod Hostýnem and how they are perceived by local residents. The aim was to find out what types of events people attend, how satisfied they are with them and what they would like to change or improve in the future. A questionnaire was used to collect data, which included both closed and open questions. The results showed that people are interested in cultural events but perceive weaker promotion and less involvement of younger generations. The thesis offers suggestions that could contribute to better communication between the city and its inhabitants in the field of culture.