Optimalizace specializovaného internetového obchodu se sportovním vybavením pro vyhledávače

Abstract

This thesis addresses search engine optimization of a specialized online store, using key word analysis and traffic analysis. The first part of the thesis describes theoretical basis of search engine optimization and characterizes the examined online store itself. These findings are then used in the analytic part and practical part to find possible errors and problems and create and present ways to make the online store better optimized for search engines.