Analýza postojů spotřebitelů ke kosmetickým produktům netestovaným na zvířatech

Abstract

The diploma thesis is focused on the analysis of consumer attitudes to cosmetic products not tested on animals. Usually, untested cosmetics are marked with a logo that guarantees non-testing on animals. However, there are currently a large number of unofficial logos on the cosmetics market that are not accredited and licensed by a third-party organization. Consumers can often be confused. The problem for which the research is being conducted is the ignorance of consumer attitudes towards brands that guarantee non-animal testing. It is not known whether consumers are interested in these non-animal-tested cosmetic products, whether they are aware of the very existence of certified brands and whether they distinguish official logos from unofficial ones. The theoretical part is focused on the starting points related to consumer behavior. The characteristics of the cosmetics market are also complemented by the presentation of selected certificates that cosmetic products can obtain if certain requirements are met. A quantitative method of electronic questionnaire survey is used to collect data. An important part of the diploma thesis is the analysis of consumer attitudes to cosmetic products not tested on animals. Based on the results, suggestions and recommendations are made to manufacturers and sellers of non-animal-tested cosmetics and cosmetics in general.