Strategie rozvoje společnosti

Abstract

This thesis investigates the process of strategy development company, first in theory and then the procedure is applied to a particular company Attigente Ltd., which is focused on providing telemarketing services. The work is a comprehensive guide as they should all companies regardless of size or scope of business to do, if they want to move somewhere farther as to introduce a new product, providing new service to focus on new market segment, etc. The work is first establish the general theory of process development strategy of the company and then apply this procedure on the example of a particular company. The detailed description of the phenomena is at work, the method of observation, for the purpose of comparison, the applied method of comparison. Other methods used in this thesis include analysis, synthesis, induction and deduction.