Analýza image značky na trhu s obuví
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Vysoká škola báňská – Technická univerzita Ostrava
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Abstract
This bachelor thesis deal with an image analysis of the Vans brand on the Czech footwear market. The data, which were used in this thesis, were obtained via an online questionnaire survey. Brand awareness, popularity and association were investigated as well as the preferences of the responders in the selection and the purchase of a footwear. The results were used to form a recommendation for the brand's further activities on this market.
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image analysis, marketing, footwear market, attitude, positioning, brand