Analýza managementu vybraného sportovního klubu

Abstract

A goal of this bachelor thesis is to accomplish management analysis of the sport club and from this ground draw up a measurement how to solve a given problem. The analyzed team is Sport club Návsí. Club that was analyzed is in the good economic situation, which is caused by good communication and cooperation with the municipality. The work has two parts, theoretical and practical. The theoretical part is focused on explanation of terms connected with sport and management. The practical part applies analysis marketing mix, interview and SWOT analysis for determination of team strengths and weaknesses.