Zefektivnění prodejní strategie pizzerie

Abstract

The main objective of the Bachelor work is to propose solution, which can aid to enhancement of pizza restaurant sales strategy. To finding firm status on the market, their absences and costumers wishes was avail marketing research. On the basis of this research i advised to pizza restaurant to focus on expansion delivery distances, enhancement promotion effecitveness, extension opening hours, expansion current capacity and using items of sales promotion.