Analýza konkurenceschopnosti podniku v ekonomicky slabém regionu

Abstract

This thesis analyzes the competitiveness of enterprises in economically weak regions. The first part defines the enterprise and small and medium business. It also deals with issues of competition and competitiveness. There were methods used SWOT, IDINMOS, GM-TREND and financial analysis. In the practical part is analyzed according to a specific construction company of those methods. The conclusion summarizes the results of analyzes of strengths, weaknesses, opportunities and threats. Further recommendations were designed to improve and increase competitiveness.