Návrh inovace obalů čaje

Abstract

The bachelor thesis theme „Innovation Design for Tea Packaging” is focused on evaluation of the packaging the loose teas of the Oxalis s.r.o. company. The main goal was to find out the status of the customers to nowadays packaging and based on theirs notes and proposals make a suggestion to an innovative packaging. To find out the information, there was one of the marketing research method used, the method is personal asking. Results of the personal asking survey indicate that our customers positively assess current product packaging. Nevertheless, black coloring, unsightly graphic design and lack of content on the label were valued negatively. In addition, the logo of the company, which is the only recognizable symbol on the label proved to be unobtrusive.