Turistický potenciál regionu Uherský Brod

Abstract

This thesis deals with the tourist potential of Brod and its surroundings. Objective is divided into several sub-goals, which deal with the characteristics of city, opportunities, possibilities and proposals for improving tourism in the city Uherský Brod and its surroundings. The work also gives a comprehensive overview of the current natural, cultural, historical and sporting attractions of the city and its vicinity.

The main outcome of proposals for improving the position of Brod and the surrounding area of tourism, I propose a detailed SWOT analysis of tourism in the city Uherský Brod and its surroundings.