Návrh marketingové strategie maloobchodu s oděvy

Abstract

This diploma thesis is focused on marketing strategy design of the clothing retail. The aim of this diploma thesis is to design a marketing strategy for retail Boutique Gianna, which would attract a larger number of new customers and lead to sales growth. The method of electronic interrogation was chosen for data collection. Statistical methods were used in the data analysis, including the Chi-square test of independence, correlation analysis and one-sample Student's T-test. During the research, it was found that the store is known to less than half of the population of Prostějov and the surrounding area and the main reasons why customers visit the store include an attractive range of products, high quality goods and friendly staff.