Komunikační mix hudební skupiny

Abstract

The main topic of this thesis is the „Communication Mix of a Music Group", which is applied on Cookies band from the Olomouc region. Based on the abundant number of music bands present on the Czech market we feel confident stating that the market is oversaturated. The purpose of this thesis was to identify what means of communication are the preferred ones and to apply them on the Cookies band. With the creation of the new marketing communication we forsee an improvement in the recognition of the band, growth of the fan base and invoked interrest and the overal awarness of the events organizers and music promoters. As a method of primary data collection we have used individual deep-dive interviews in order to receive subjective opinions on the acceptance of the modern communication tools from the respondents fin the music industry. Based on our findings we have suggested applying the preferred tools on the specific band.