Analýza bankovních produktů pro mládež a studenty v České republice

Abstract

The aim of the bachelor thesis is to analyse banking accounts for young people and students in the Czech Republic and to select the optimal student account. For the analysis banking products of three Czech banks, namely Česká spořitelna, Komerční banka and Československá obchodní banka, were selected. The thesis is divided into five chapters. The first chapter covers the introduction. The last chapter includes the conclusion. In the second chapter deposit banking products as well as basic notions such as bank and banking system are defined. In the third chapter particular student accounts are presented. The fourth chapter focuses on selecting the optimal student account on the basis of decision analysis. As the optimal product was identified the Student Account Plus of the Československá obchodní banka.