Strategická analýza vybrané společnosti

Abstract

The diploma thesis deals with the strategic analysis of a selected company. The subject of the work is a survey of the external and internal environment of the selected company, on the basis of which a SWOT analysis is prepared with subsequent recommendations and suggestions. The diploma thesis is divided into six chapters. In the first chapter, focus is on the introduction, followed by another chapter, which contains the theoretical background related to the topic of the work. The third chapter presents a selected organization. The fourth chapter is devoted to the evaluation of selected analyzes. The penultimate chapter is focused on the evaluation of SWOT analysis and recommendations and suggestions for the future development of the selected company. The last sixth chapter presents the conclusion.