Identifikace silných a slabých stránek autoškoly

Abstract

The aim of the bachelor thesis is to identify strenghts and weaknesses of a selected company through internal environment examination. Based on a strategic analysis of the external environment, opportunities and threats are also identified. The subject of research is a driving school. Concepts related to strategic analysis, along with particular methods of strategic analysis are defined in the theoretical part. These particular strategic methods are further in the practical part used for strenghts, weaknesses and opportunities and threats identification. In the end, the suggestions and recommendations are given.