Reklamní kampaň zaměřená na zvýšení návštěvnosti sportovního centra

Abstract

The goal of my diploma thesis named „Advertising campaign aimed at increasing the visit rate of a sports center“ was to perform a marketing analysis of observed sports centers in the town of Kroměříž, to compare them and then to suggest a campaign aimed at increasing the visit rate according to set requirements. Processing the work, I used theoretical knowledge and information derived from specialized sources. In the practical part I briefly characterized observed sports centers according to the marketing mix and SWOT analysis, performed their comparison and design of advertising campaigns based on requirements of the sports centers. Concluding the work I summed up positives and negatives and made suggestions to improve operation of the sports centers.