Využití marketingové komunikace ke zvýšení povědomí o městě Strážnice

Abstract

This thesis deals with the design optimization model of marketing communication of Strážnice. It is divided into three sections. The first part deals with the theoretical findings- different forms of marketing communication. The second part can be described as an application. In this section are applied only certain kinds of advertising, which, under the current state of the city Strážnice, considering the current budget structure. The last part of the thesis can be described as journalism and is dedicated to addressing and implementing the model chosen by the media. The journalistic part of the thesis is introductory article, interview, surveys and reviews.