Marketingový mix velkoobchodu se zahrádkářskými potřebami

Abstract

It could be said that without a well-managed set of tactical marketing tools that together constitute the marketing mix, the company has no chance to be successful in the current highly competitive market. This is the main reason why i focused my thesis on theme, so important in the economic life of every kind of business.

I decided to apply my theoretical knowledge in this dynamic field in the company called Helada. Company operates mainly in the Žilina region and its main activity is the sale of gardening supplies. Its turnover belong to the medium-sized businesses level.

The paper consists of three main chapters, with the first one theoretically dealing with topics such as marketing and marketing mix. The second chapter deals with the introduction of the Helada Company. Practical part of this paper is presented by the third chapter . I found this chapter most challenging but also most interesting during making of this paper. I tried to make the most of the theoretical knowledge gained from education or literature and apply them to the specific problems related with the above mentioned company.

The aim of my thesis was to put forward solutions and recommendations for the improvement of current situatuion, which will be made on the basis of a wider collection of information from multiple sources and perspectives.