Návrh marketingové komunikace německého výrobce kluzáků
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Czepczor, Tomáš
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The goal of the diploma thesis is avaluation the characteristics and potential of the Czech market for the German Glider Manufacturer, to find the most effective way to effectively communicate with current and potential customers. Based on the characteristics of the marketing environment and made research are recommended improvements of marketing communication.
Description
Import 11/07/2012
Subject(s)
communication mix, sales promotion, advertisig, public relations, personal selling, communication strategy, word of mouth marketing, event marketing, glider, marketing research