Založení rodinného podniku

Abstract

An idea is the foundation of a business. However, in order for a mere idea to evolve into a sustainable and competitive business, it is first necessary to thoroughly develop a business plan. Therefore, the aim of this thesis is to create a business plan and assess potential business risks in the field of leisure activities for children and youth. The first part of the thesis defines the specifics of family business in the Czech Republic and lays out the theoretical foundations of the individual steps required for establishing a commercial company and creating a business plan. The practical part uses analytical methods to examine the environment of the proposed business. Based on the information obtained, a business plan will be developed, including a marketing mix, financial planning, and risk analysis. Finally, the potential for successfully launching the business is evaluated, along with several recommendations for entrepreneurs planning to enter this sector.