Zhodnocení náboženského turismu ve Zlínském kraji

Abstract

This thesis deals with the religious tourism in the Zlín Region. It describes regional religious tourist attractions and pilgrimage routes, assesses the extent and rate of attendance of sacral buildings in the region. Is also includes part focused on marketing support of this form of tourism. SWOT analysis describes the strengths, weaknesses, opportunities and threats of regional religious tourism. The issue is elaborated in the context of the general population diversion from the faith and the Church. It speculates over the ratio between the number of visitors and the use of objects in contrast with the amount of resources invested.