Konkurenceschopnost obchodního podniku z odvětví velkoobchodu s hutním materiálem

Abstract

The thesis deals with Competitiveness of chosen company for which author is working for. Theoretical part defines meaning competition, competitiveness, competitive advantage . She is describing metodology, whis is used for analysis of micro and macro environment of chosen company. These findings are applied to a selected company in the practical part followed by information about the selected company, it is history and company’s portfolio. Competitiveness is evaluated by analyzing for example: Porter five forces analysis, PEST analysis, financial results and SWOT analysis. Identified results on the end of thesis are showing level of competition, profitability of the industry and compete ability of company. Conclusion of the work presents results and formulates proposal of possible solutions for the company board.