Analýza marketingové komunikace sportovního centra
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Šodková, Lenka
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
This bachelor's thesis is focused on marketing communication analysis of sports center. It consists of theoretical and practical parts. The data for the analysis were obtained by surveys and then they were processed in MS Excel and SPSS Static 21. Mentioned suggestions and recommendations are based on the research results.
Description
Import 05/08/2014
Subject(s)
marketing, marketing communication, sport, sports center