Vliv ceny na prodej v konkrétní firmě

Abstract

This bachelor thesis is engaged in pricing policy of the company MP Krásno, a.s. Aim of the theoretical part is to describe the pricing policy and outline an issue of pricing. MP Krásno is introduced in the practical part. It is company which is concentrating on production and sale of meat products. With all products produced in certain period of time there is also an evaluation of its average quantity sold, the average purchase price, sales price, variable cost and average contribution margin. Also you can find fifteen most sold meat products. With several selected products there is, based on internal documentation, sought and evaluated dependency between quantity sold and selling price and also dependency between quantity sold and contribution margin.