Návrh projektu uvedení bezpečnostního osvětlení jízdního kola na trh

Abstract

This bachelor’s thesis focuses on designing a project for launching an innovative bicycle safety lighting product on the market. The aim is to create a systematic proposal for the smooth implementation of the project. The thesis is divided into two main parts. The first part discusses the theoretical background of project management and multi-criteria decision-making, including selected methods. The second part is divided into two sub-sections – a market analysis and the actual project proposal within the planning and initiation phases. Both sub-sections are supported by selected methods of project management and multicriteria decision-making.