Hodnocení spokojenosti zaměstnanců ve vybraném podniku
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Vysoká škola báňská – Technická univerzita Ostrava
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Abstract
The bachelor thesis contains an evaluation of employee satisfaction of a selected company. The selected company is Dopravní podnik měst Mostu a Litvínova, a. s.a
The thesis is divided into two parts, theoretical and practical. The theoretical part contains selected concepts from the field of human resources and from the field of marketing research. The practical part contains an evaluation of the results of a marketing survey focused on employee satisfaction. An integral part of the work consists of defined proposals and recommendations for improving employee satisfaction in the selected company. The satisfaction of the employees in the company was determined by the output of the processing of the result of the questionnaire survey.
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employee satisfaction, marketing research, motivation, questionnaire, quantitative research.