Návrh marketingové komunikace pro hračkářství

Abstract

The bachelor´s thesis is focused on the marketing communication of the company Rappa, Ltd. First the theoretical basis of the marketing communication is defined. The second part of the theoretical basis characterizes the activities of the company, the development of the market with toys and the subjects of the market. The practical part consists of the summary of theoretical knowledge which is applied to the proposals of possible changes and measures to enhance the efficacy of contemporary communication. The proposal of the marketing communication is also complemented by other tools of marketing mix, which are not originally used.