Marketing Analysis of SEO for a Hotel Browser
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Deptová, Zuzana
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The goal of the thesis was to analyze the current state that has been achieved in the SEO area of the web travel portal HolidayCzech.cz. Apart from the definition of keywords from the Internet marketing and SEO field, internal data of the HolidayCheck company and online services especially from the Google company were applied in order to get necessary information.
It was settled that some pages of the website have not been processed from the SEO point of view appropriately, and they do not provide to a visitor a comfortable use of the website either. Gained results were transformed into suggestions and recommendations, which could be convenient for the platform in order to eliminate deficiencies and enjoy more traffic.
Description
Import 05/08/2014
Subject(s)
Internet marketing, search engines, SEO, keywords, traffic, Google