Aplikovatelnost graffiti v marketingové komunikaci

Abstract

The aim of my diploma thesis is to find how public and selected companies perceive graffiti shown on the soundproofing walls lining the streeet 28th October in Ostrava. There are executed two different researchs. In the questionnaire survey of public I find the perceptionof created graffiti and spray painting. The target group is seected from the age of 15 years and above. On the basis of results is selected the main target group which is very important for second research. This is the additional research executed by individual interviews of selected companies.