Analýza marketingového mixu klubu Mladýdivák.cz
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Vysoká škola báňská – Technická univerzita Ostrava
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Abstract
The thesis deals with the analysis of the marketing mix of the club Mladýdivák.cz, which focuses on cultural events for young people. It identifies key success factors and reveals opportunities for improvement. The main objective of this thesis is to analyze the marketing mix and to better understand the club's target audience.
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Marketing mix, marketing, communication, club Mladýdivák.cz, culture