Optimalizace elektronického obchodu společnosti Morxes

Abstract

In this bachelor thesis an optimization of a Morxes e-store is described. The goal was to replace the original e-store with a new one, which should include an improved graphic design and new features while solving all problems occuring in in the old one. The first two chapters are dealing with theoretical conceptions relating to internet stores. In the third chapter the problems occuring in the original e-store are described. The fourth chapter focuses on selection and installation of the new e-store as well as on creation and implementation of several new elements, features and graphics. The fifth chapter compares statistical data collected by the new and the original e-stores. The sixth chapter summarises the whole optimization, evaluates benefits and addresses necessary future adjustments.