Analýza chování studentů na trhu ubytovacích služeb
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Wolfová, Lenka
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
This thesis is engaged in analysis of university student´s behaviour and attitudes on the accomodation market. The aim of this work was to find opinions and attitudes of students on the chosen type of accommodation and make segments of students with similar opinions.
Marketing research date was obtained through a electronic and written questionnaire.
Description
Import 04/07/2011
Subject(s)
accommodation, customer behavior, equipment, relationship with parents, study and leisure, housing stipend, customer typology, factor analysis