Analýza chování dívek na modelingovém trhu

Abstract

The aim of this thesis is to analyze consumer behavior of girls in the modeling market and their decision-making process, to provide information on the functioning of the profession of models and to show the market itself in details. The research results should clarify customary behavior of models, whether in eating habits, or job preferences, but also their attitudes and opinions. The aim of this research was also to elucidate a few rumors, usually connected with this profession. These findings are about the relationship and attitudes of models especially to eating disorders or to drug and alcohol abuse.