Komparace využití nástrojů marketingového mixu ve fotbalových klubech

Abstract

I focused on comparison the utilization of marketing mix tools by football clubs in my thesis. My thesis´ goalis to compare these clubs in terms of the product or service, price , distribution and promotion. I performed a SWOT analysis and marketing research in the form of a questionnaire , in which I examined the respondents' satisfaction with the offered marketing services. At the end of my thesis I have summarized the results of research and proposed innovative solutions.