Sponzoring a sportovní reklama hokejové soutěže
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Vysoká škola báňská – Technická univerzita Ostrava
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This bachelor thesis focuses on the analysis of the sponsorship and advertising of the Tipsport extraliga, the Czech highest tier of ice hockey. The goal of the thesis is to analyse the marketing side of the said ice hockey league and make suggestions and recommendations based on the analysis.
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ice hockey, sponsorship, advertising, Tipsport extraliga