Konkurenceschopnost podniku

Abstract

The aim of my diploma thesis is to formulate the factors of corporate competitiveness by making an internal analysis and a company analysis of the business environment. Competitiveness factors are formulated in the trader´s company Krby Tatry.

The first part described the problem of competitiveness of a company in theory and examining its options. At the beginning of second chapter is characteristic of a company Krby Tatry and its products. This chapter contains analysis of the current state company´s ambient environment, which has more or less impact on firm´s business.

In third part of this diploma thesis are the competitive evaluation, business proposals and recommendations that should be helpful to the entrepreneur after they are put into practice to increase his competitiveness in the market. These proposals include membership in a professional guild, the reconstruction website, placing ads on the car, extending the market by advertising on websites and regional weeklies and sales promotion through advertising objects.