Návrhy marketingových programů zdravotních asistenčních služeb

Abstract

This thesis deals with concepts of marketing programmes for medical assistance services. The goal of the thesis is to analyse concepts and recommendations of new marketing programs for MEDICOMFORT ltd. service company of medical assistance. These concepts and recommendations are based on marketing researches. Regarding marketing research there were used qualitative researches on the basis of depth interviews as well as quantitative research were used on the basis of personal questioning.