Zhodnocení vybraných mediálních produktů z hlediska etiky

Abstract

In this final thesis attention is devoted to ethics in medial products. Specifically in advertisements and in the movies. Medial products are described, ethics, values and attitudes, regulation and selfregulation of the media in this thesis too. Selected movies and advertisments were studied by the method of observation. Hypothesis were made according to the aim of the final thesis and they were confirmed or disproved after finishing my thesis. Using issues in journalism is part of this thesis.