Mezinárodní versus lokální marketing
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Moniaková, Sylva
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
Thesis deals characteristic of international and local marketing, the relationship between them in the context of globalization trends. In conclusion, I assess the theoretical basic for international marketing activities of industrial firms in foreign markets and allegations „think globally act locally“
Description
Import 04/07/2011
Subject(s)
marketing development, marketing process, globalization, local marketing, international marketing