Konkurenceschopnost vybraného podniku

Abstract

The subject of the thesis "Competitiveness of a Selected Company" is the analysis and evaluation of the competitiveness of a small company. The first part of the thesis is theoretical, focused on definition of basic concepts (competitiveness, competitive advantage, company environment, society, business) and subsequent introduction of all necessary analysis needed for detailed assessment of the company. The second part of the thesis is practical, focused on company presentation and application of selected analytical methods. These methods were used to evaluate the competitiveness of the company: PESTLE analysis, SWOT analysis, Porter's five competing forces and investigation. Based on the analytical results, this work proposes several recommendations that could solve some of the problems identified and contribute to the development of the company. The contribution of this thesis are the proposals to increase the competitiveness in the market.