Zhodnocení marketingového mixu vybrané společnosti

Abstract

This bachelor thesis is about marketing mix of the company Poukar – české šperky. In the beginning you will find a description of marketing and marketing mix with a closer focus on the individual components of marketing mix, which are product, price, place and promotion. Another chapter deals with the characteristics of the company and a brief description of the history. The following section shows the application of theoretical knowledge and analysis of the marketing mix of the company, especially product. In the last part were included proposals and measure, which should lead to further development and possible expansion of its products and clients.