Využití nástrojů marketingové komunikace ve vybraném sportovním klubu

Abstract

The aim of this thesis is to analyse the use of marketing communication tools in a sports club TJ Sokol Svinov and then propose recommendations for its improvement. In the introduction, the bachelor´s thesis deals with theoretical knowledge of marketing communication and focuses on its individual tools. It also contains a practical part, which consist first of the general characteristics and closer characterization of the club. Then it expresses the practical use of the relevant marketing communication tools to this sports club. The results were achieved by means of specific methods, observation, two questionnaires, interview and SWOT analysis. The results show that the handball club TJ Sokol Svinov uses only some of the described tools, including the further acquisition of possible funds, namely subsidies.