Návrh marketingové strategie fotbalového klubu

Abstract

This dissertation is focused on the design of marketing strategy for a football club, as the key to enforcement of the surrounding competition. The dissertation provides look at running of a football club, with a definition of activities that are important for the operations. In the first part are defined theoretical concepts that help you navigate in the problem. In the second part is the actual investigation, including evaluation of results and a list of recommendations that can bring the club improvements in curent situation.