Analýza marketingové komunikace bowlingu

Abstract

For my bachelor thesis I chose the subject of analysis of marketing communications bowling thesis was focused on theoretical and practical part. The theoretical part dealt with a description of the overall marketing communications, a general characteristic feature of bowling and bowling directly focused on Megas. The practical part describes the conduct of marketing research and deals with the analysis of data obtained from a questionnaire. The aim of this study was to analyze the current attitude of customers to marketing communications bowling. The analysis results were found various shortcomings, but also the advantages of marketing communication. Consequently, various recommendations were designed to improve marketing communications.